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How to Maximize the Value of Every Visitor to Your Website February 28, 2009

Posted in : Hall Of Websters , comments closed

While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness.

Visitor value…

Visitor value is simply a representation of how much money you make per visitor to your website.

You can calculate visitor value by multiplying your number of sales over a given time by your average price per sale and then dividing by the number of unique visitors you received over the same time period.

(# of sales x price) / (# of unique visitors) = visitor value

For example, if your website made 1,000 sales last month at an average order size of $100 and received 50,000 unique visitors, your visitor value is $2.

(1,000 sales x $100) / (50,000) = $2.00

When split testing modifications to your website, it is important to understand the effect these changes have on visitor value, not just conversion rates.

This is particularly important when testing different price points or working to improve your average order size.

By focusing only on conversion rates when testing different prices, you run the risk of selecting a price point that may convert best, yet produce a lower overall visitor value and profit.

For example, in a recent split testing campaign I conducted for one of my coaching clients we tested three different price points, $17, $27 and $47.

The $17 price generated a conversion rate of 3.4%, the $27 price actually converted the highest with 3.65% and the $47 price point converted at only 3.18%.

Without looking at the visitor value, many marketers would select the $27 price point. However, after calculating the visitor values for each price point, we discovered that the $27 price produced a visitor value of $0.98. But the $47 price produced a visitor value of $1.49.

Even though the $47 price had the lowest conversion rate, because of the higher visitor value it was over 50% more profitable than the highest converting price point.

Once I explain the power and importance of improving visitor value to my clients I am often asked…

“How can I improve my visitor value?”

There are only three basic ways to increase your visitor value.

First, you can improve your sales conversion rates. As long as your boost in conversion rates doesn’t come at the expense of price or average order size, improving conversion will also improve your visitor value.

Second, as I have already demonstrated, by testing different price points for your products, you can often find the “sweet spot” where your visitor value is maximized.

The third way to maximize visitor value is by working to increase your average order size. Using tactics such as up-selling, cross-selling and bundling you can quickly boost the average amount your visitors spend per sale.

While my clients and readers all know how passionate I am about maximizing conversion rates, when it comes to changes or split tests on your website that involve pricing or average order size, visitor value is the metric that you want to maximize.

By consistently measuring the impact your conversion rate optimization efforts have on visitor value, you can ensure that your site is living up to its most profitable potential.

Want to improve your conversion rates? Get a FREE website evaluation from one of the worlds top eCommerce and traffic conversion experts. Visit http://www.web-site-evaluations.com/free today for your free, no-obligation website evaluation today!

Eric Graham is the CEO of several successful online companies. Internationally recognized as a top authority on eCommerce, Website Conversion & Internet Marketing, he’s an in-demand speaker & consultant.

Get expert tips, advice, news and commentary on improving conversion rates, split testing, web usability, copywriting, internet marketing and more. Just visit Eric’s popular Blog: http://www.conversiondoctor.com/conversion-blog/

Discover the Way to Produce the Abdominals of Which You Have Sometimes Dreamed

Posted in : Fitness Gear, Health Info , comments closed

Do you find yourself in this status also? Finding that your gut is blowing up or just heading due south. Is there too much belly for too little trousers waist? Are you figuring out that the wasted, horizontal TV time, downing snacks and chugging six packs has finally done you in, and you are featuring love handles? Have you lost your 6 pack abs(http://6-pack-abs.biz)? You are not alone in this fix and there is a way to fix it.

If you want to vaporize the fatty tissue to reveal the muscle you should start some ab workouts. Whether you are a man or a woman, you can benefit from a stronger back. When your abs are strengthened your back is also strengthened. Sit ups as well as crunches are simple routines to improve the abdominals.

Targeting the lower back just try lying down on your tummy. Lifting your feet and knees off of the flooring and gently kicking your legs as if you were swimming. Fifteen seconds of kicking, thirty seconds of rest and then repeat.

You may wish to cut sodium and salt loaded foods from your meals. It is accepted to link salt and salt rich foods with heart problems and risk of stroke. Sodium also results in water retention which can make love handles look even worse. Don’t add extra salt to foods and avoid processed foods. A fat stomach can also be diminished by drinking water. Water helps in breaking down stored fat, producing energy and also hydrating the body.

A good idea would be to give up the alcohol drinking to reduce caloric intake. Yes, I know, we all are disappointed that alcohol is not a water substitute. Alcoholic drinks contain a lot of what is called empty calories which have a tendency to get stuck around the middle area creating love handles. You do not need to eliminate alcohol completely, just keep a tally of how much you booze and adjust as needed; just as you would if you were controlling what you eat.

Back To School Web Hosting

Posted in : Hall Of Websters , comments closed

Every year as school starts web hosts see an up tick in orders as entrepreneurs and stay at home parents have more free time and the vacation summer season winds down to the shorter days of winter. Many hosting companies plan special fall campaigns designed for these small business startups. But lately there has been another wave around this time of year and it comes as specialized hosting packages for students and parents. Increasingly we are seeing websites for bloggers, online photos, resumes, family forums, podcasting, and web cams. This variety of new technologies has spawned a larger need for web hosting. Someone has to host all of this content and information. And in some cases like web cameras, photos, and podcasting the hosting needs are pretty large.

Seniors and juniors in college are using simple resume websites with “their name”.name to help promote their skills and give potential employees a place to research them. These websites can give a lot more information and if designed well are a tribute to the professionalism you are trying to portray. This is an easy thing to use on job hunting websites and to include in your email signature. You can usually find a website like this for around $40/year with tools to help you easily create it.

Blogs, blogs, blogs. This is certainly one that we here about all of the time. But students, teachers, and even parents love to blog about their education experience from college down to elementary school. Blog websites have become extremely easy to setup and many very full featured ones are free! These websites give anyone a forum to express their views and experiences, and education seems to be a topic people love to talk about.

The next buzzword after blogging is Podcasting. This is the art of taking a blog to the spoken level. People can record whatever they want and upload it to a pod casting website for the whole world to hear. It is very popular for people to create virtual tours of museums and universities for people to download and walk around with in their ipod. Or it can simply be a recording of your personal views for the whole world to hear.

What do parents who like to see their child’s classroom and voyeuristic college kids have in common? Web cams. Another step up from blogging and podcasting your thoughts and voice, is actually filming yourself. Web cams are finding their way in to all sorts of places and the back to school season seems to spur an extra boost. Web cams are being used by schools to allow parents to view their child, they are being used around campuses and neighborhoods for security, and also by parents and children separated by distance to see each other.

Another smaller type of website that we have even heard of is Family forum boards. As a family gets spread out with multiple kids in multiple colleges across the country, a forum board offers a convenient way for everyone to communicate on their own time and keep up with all of the conversations of the family. Most hosting companies offer free forum boards with their hosting plans and these are very easy to install and setup. If you look for a web hosting company with an auto-installer script, such as Fantastico, you will be amazed at how easy it is to get started.

The final type of back to school website are online photo albums. With the proliferation of digital cameras people are now turning to online photo albums as a place to store their family treasures. This also allows your far away college student to post pictures of his dorm room for the extended family to see as well as for the family to post pictures of the good times they are having. A picture is worth a thousand words. There has been the creation of web hosting companies specifically designed for this task. This is called Image hosting. Type “image web hosting” into any major search engine and you will find all of the companies you need to choose from. Also, most web hosting offer free online photo album scripts that you can install. And as mentioned previously, if they advertise an auto installer like Fantastico, then the install and setup is done for you.

The fall months historically offer increased web hosting demand, but with the advent of recent technology trends we are now seeing an increased demand in specialty hosting during the fall that caters to students, parents, and friends. These are just 6 specialty hosting needs but I’m sure there are other ways people are using the internet to enhance their educational experience and reduce the distant that it sometimes puts between family and friends.

About the Author: Rodney Ringler is President of Advantage1 Web Services, Inc., which owns a network of Web Hosting Informational Websites including HostChart.com, ResellerConnection.com, FoundHost.com, ResellerForums.com, and HostingKnowledge.net. Rodney has over 15 years industry experience from programming to internet marketing.

Ab Workouts February 27, 2009

Posted in : The Shoppers Way , comments closed

Our society has become more health-conscious today. There has been an increased focus on fitness and exercise. It is a common myth that thin and slim people are fit. Fitness refers to the fitness of mind and body. A good exercise routine goes a long way in maintaining good health. Exercise enables an individual to sustain the daily pressures of life look forward to the day with renewed vigor.

Abdominal exercises, or ab workouts, concentrate on a set of exercises for the abdominal muscles. These include rectus abdominous, serratus, linea similunaris, linea transversae, transversalis and intercostals to name a few. A few others are internal and external obliques, psoas, linea and the alba. Most people call it six-pack abs. It is important to choose ab workouts, which target all the muscles in the area of the abdomen. The stomach is usually a problem area for people. Stomach crunches are very popular among exercisers. They help in tightening the muscles. The right ab workouts can be an excellent part of cardiovascular workouts. However, incorrect ab workouts may result in unnecessary strain to the back or other muscles.

A fitness ball, which is also known as a stability ball, is an inflatable piece of equipment. It looks like an oversize beach ball after inflation. It is useful for workouts of core muscles like the abdomen, chest and back. While exercising, it creates instability and forces the exerciser to use core muscles to create a balance.

A treadmill is a low impact exercise machine. It allows a person to jog, run or walk on a running or a moving belt. These treadmills can be manual or motorized machines.

Stationary Bikes, ab rollers and ab chairs are some of the popularly used ab machines. Sit-ups, crunches and various ab gadgets play a significant role in getting rid of the excess flab. Several people practice Yoga to achieve a perfect body and a peaceful mind. It is important to remember that exercise is a lifetime commitment and it should be included in a person’s daily routine for maximum effectiveness.

Gordon Brown Reveals Brand New Bailout Project, Will This Help Great Britains Recession

Posted in : Marketing + More , comments closed

The UK has unveiled a recent rescue plan to support the stability of the banks, and to increase confidence in the market. The idea includes an insurance scheme to protect banks from future future debts. Banks is going to pay for the insurance policy, in cash. While all this technique means the price of living would crash, deflation will trigger saving and this may reduce the GB’s economy.

House prices continued to go down last year, with the market leader, Halifax, announcing, a 16 % seasonal fall in the last three months of 2008. Property prices have already fallen 20 percent from two thousand and seven and further declines are very likely as approvals for new home mortgages are at its lowest record, as reported by banks.

The number of job seekers increased past one million in in the last months of 2008. climbing at a fast rate since the last recession in the nineties. The credit crunch has pushed lots of job cuts in lot of different sectors, with some forecasts of 3 million unemployed by the end of 2010. Several high street retails went bankrupt lately. Stores have also been slashing prices to to be able to cover their loans.

The financial policy decisions of British Prime Minister are based on recovering the financial crisis but not the sterling. Which means the Sterling will probably continue to go down. Markets will witness the sterling going up however forecasts for the British currency is negative.

Recent polls amongst analysts support the idea that very likely the CBE will reduce borrowing costs to 1.25 % from today’s 2 %, dragging the central bank interest rate to the lowest since 1694 Foreign Currency Direct will ensure your currency exchange goes as smoothly as possible.

This means less profits for city investors who then invest in other currencies, thus causing a decline in the value of Sterling.

Policymakers have announced the CBE may eventually have to cut the rates to zero and resort the last resort, basically producing new sterling to encourage the financial situation. This seems to go well with the governments policy of attempting to spend their way out of the economic problem, not exactly what most European nations approach, which is a possible explanation for the big fall in Sterling against to the and US$ Dollar.

Four Ways To Increase Your Sales Fast… In 2-4 Weeks? February 26, 2009

Posted in : Sellers Market , comments closed

You built a very good web site…

You have a great product…

You know that people are in NEED of Your service…

AND ALSO You want to Increase your sales FAST…

There is no wrong with that.

As a webmaster you should promote your web site. There are many methods of web site promotion. Some takes a little time before you start getting profits from it. Some give fast results.

Promotion methods like search engine optimization and Opt-in list building take a while.

Here are FOUR tips to increase your sales in short range of 2 – 4 weeks:

**1. Pay Per Click Engines:**

People beleive that pay per click engines are expensive. They are NOT if you know the six simple strategies of PPCs:

• Know your keywords

• Write a compelling ad

• Don’t enter in to Bidding war

• Monitor your bidding amount

• Landing page

• Track your results

For more explanation: http://www.webmasters-central.com/wp/se/ppctips.shtml

PPCs send you reliable amount of traffic even with 10 to 25 cents. Try Overture and Google Ad words.

**2. Recruit affiliates:**

Actually you need a cgi script that signs up your affiliates and tracks the clicks and commission. YOu have to install the script on your server.

You can see cgi scripts like that at: http://www.hotscripts.com/Perl/Scripts_and_Programs/Affiliate_Programs/

You can use affiliate networks like:

http://www.clickbank.net/

http://www.cj.com/

http://www.shareasale.com/

These are very good affiliate networks. You can keep your product before hundreds of affiliates that are willing to work for your product.

**3. Give free excerpts and ecourses:**

People love to receive free gifts and tools. Give away them with your logo and prominent web site links. DON’T forget to tell them that to join in your affiliate program and use the free software to give their web site visitors with their links. Right… Viral marketing.

Soon your free gifts will spread among the internet and getting you traffic.

**4. Joint Ventures:**

Say you exchange a link with another ezine publisher. Or an exchange of link with other web sites. Subscribers and visitors of those web sites are more potential customers for your product or service.

Before asking for a link or free ezine ad try to provide a link back to their sites. Before you ask a link:

• Focus on web sites and ezine that targets your product

• Subscribe to that ezine and see quality of ezine

• Writing articles and submitting to the ezines is a good method of promotion

Not only ezine ads, web site links, you can participate in joint ventures in many ways like special discounts to particular ezine subscribers, offering your product to ezine publisher in exchange of ezine ads etc.,

About The Author

Radhika Venkata – Subscribe to ‘EbookBiz Magazine’ which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooks-world.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free!

http://www.webmasters-central.com/

Selecting a Web Host Provider that Meets Your Needs February 25, 2009

Posted in : Hall Of Websters , comments closed

How or where you host your website may not seem like it’s all that important to the overall marketing plan of your site, but I guarantee that you’ll only think that until your website or email goes down when it matters most. Over the years I’ve used almost a dozen different web hosts providers. In that time, I’ve found only one or two which were virtually hassle-free, and for that I had to pay some pretty sizeable hosting fees.

Web hosting costs have reduced drastically in the last several years; however, you shouldn’t choose a web host based solely on cost. As inexpensive as it might be month to month, a poor provider can cost you thousands of dollars in lost sales if your site or email goes down or simple fails to function properly on a consistent basis.

When researching various hosting companies, look for quality over cost. You don’t necessarily have to pay an outrageous monthly fee, but you do need to find a host that provides you all the features you need with minimal inconveniences and ongoing problems.

Tech Support

A good web hosting company will provide around the clock call-in tech support. Personally, I avoid any provider that only offers email or online tech support. That’s a personal thing for me; you’ll have to make your own judgment on that. If you call, you should not be left on hold for more than four or five minutes before reaching a representative to help you. If you email a tech support issue, be sure your provider responds to requests quickly-within hours, not days-and is able to quickly and competently provide you a solution.

Down Time

Many providers offer some kind of uptime guarantee. Be sure to read the small print in order to fully understand what that means. I’ve dealt with providers which the guarantee was only for the website and not for email. I went a full day without functioning email and the host refused to give me any discount on that month’s service charges.

Many providers give a 99.9% uptime guarantee. This means that the provider guarantees that their servers will not go down for more than 8 hours per year or less than 45 minutes each month. Of course, if you’re in the middle of a big marketing campaign, 45 minutes can be crucial.

If a provider fails to meet their guaranteed up time, you can usually get your hosting charges waived for the month. If it happens regularly, you can literally go months without having to pay fees. Sounds nice, but it’s really not adequate compensation for the amount of traffic, and perhaps business, you lose while your website or email is not functioning as it should. If you are currently with a host that goes down more than a couple times a year, you may want to reconsider who you host your website with.

Server Load Monitoring

You want to choose your hosting plan carefully to ensure that it will be able to handle whatever server load your site might generate, especially during peak times or big marketing pushes. Most web hosts allocate a certain amount of bandwidth usage each month. If you exceed that, you may find yourself paying extra fees, or worse, your site may be inaccessible until you ante up more money.

Be sure to know your bandwidth usage and how much you are allocated. Knowing that, you’ll also want to be aware of the consequences if you exceed that bandwidth. Plan for this to happen in advance so you’re not caught off guard when you get a sudden surge of traffic.

Secure Server

If you are processing credit card information or storing personal data that should not be exposed, it is important that you have access to a secure server. Security is a growing concern with Internet shoppers and many businesses report an increase in conversions just by displaying a secure symbol in their shopping cart area.

Some web hosts will provide you access to a secure portion of their server. In these cases when visitors navigate to the secure area, the URL will actually change and the visitor will no longer be “on” your site (i.e. www.yourdomain.com). In most cases the user probably won’t even notice, however many websites place their entire online store on these external secure areas. The downside to this is that it removes many potentially valuable pages off your site making any potential search engine ranking benefit inaccessible to you. Each of these pages could otherwise be an entry point to your site via the search engines.

The other option is to have a secure area on your own site. You can do this by purchasing a secure certificate for your domain name. This certificate is then “installed” through your web host giving you unlimited secure areas of your site to work withall on your own domain. This is the most professional solution and allows you to keep potential search engine friendly pages indexable with the rest of your site.

I would also recommend keeping as much of your website out of the secure area as possible and only transfer visitors to the secure area when they are in the checkout process. If they leave the checkout to continue shopping they should also leave the secure area.

Free Hosting Services

Free web hosting services, such as Geocities, are not recommended for any business that wants to develop a professional online presence. Leave those free services for hobby and personal sites. If you want your business to thrive on the Internet you need to be able to direct someone to www.yourwebsite.com, not www.geocities.com/~mycoolsite/index.html.

In-House Hosting

Many companies are bypassing the web hosting providers altogether in favor of hosting their sites on their own in-house servers. There are some definite pros for doing this but I don’t recommend going this route unless you have a full-time IT person on staff who is skilled at web server management.

I once flirted with hosting my site in-house. I have a rented in-house file server which comes with ongoing customer support. My tech sold me on the benefits of hosting my site in-house. After moving my site over I quickly realized that there was much more to web hosting than meets the eye. Days went by as I waited for my server tech to set-up proper email functionality and domain redirecting. After about a week with calls to the domain registrar, server tech, and programmer, all saying the problem is somebody else’s issue, I return to using a real hosting provider.

In-house hosting also raises site access issues. When hosting in-house the ability for visitors to access and download your site is largely dependant on your local ISP and the connection speed you receive. Even with broadband DSL or cable, typical connection speeds are much slower than can be provided with a quality web host. This can increase download times and create a more sluggish site if you have many visitors at once.

In-house hosting also does not provide you with any kind of uptime guarantee, and in my experience, excellent tech support. Should your server go down, you temporarily lose Internet access, or power goes out, your website will be unavailable to your visitors.

In my experience, quality web hosting is difficult to come by, but is absolutely essential for any business that takes their online marketing efforts seriously. Be sure to research your potential web host providers carefully. Find out what services they provide for free and what you have to pay for. Make sure they provide sufficient tech support, guaranteed uptime, as well as a good reputation from others. If you need to, be willing to pay more for quality service. A little extra each month can help eliminate thousands of dollars in potential lost revenue if your website or email goes down at an inopportune time.

Stoney DeGeyter is president of Pole Position Marketing, a professional search engine marketing and optimization firm providing SEO services since 1998. Stoney is also a part-time instructor at the community College in Reno, Nevada where he resides as well as a moderator in the Small Business Ideas Forum. You can read his SEM blog at (EMP) E-Marketing Performance. You can email him with any questions at stoney@polepositionmarketing.com

Rome Can Be Affordable

Posted in : Travel Parlor , comments closed

If you’re planning a vacation in the Italian capital one of the first things you’ll want to sort out is your accommodation. If you’re looking for cheap hotels in Rome you can either call into your local travel agent or you can go online and do a bit of research for yourself. In fact it’s probably cheaper to go online because there’ll be a far wider range of hotels to choose from. Your travel agent will undoubtedly have hundreds of hotels to choose from, but by going online you’ll be able to find the best prices available. You’ll be able to look through a selection of tourism and price comparison websites to give you an all round picture of what’s out there. You may find that some hotels offer special low-cost deals for web bookings only which can make their prices very attractive. You can also log into a price comparison website and find the day’s best offers. Whatever way you do it just remember to do your research and don’t just accept the first thing that’s offered to you. By taking your time to shop around you’ll be saving yourself a lot of money.

And no trip to Rome would be complete without an Italy travel guide . You may have looked at some of the stunning photography online and in brochures and decided this is one place you really need to visit. Websites and brochures are great for giving you a taster but once you’re in a foreign country you’ll need to take some information with you. It’d be impossible to remember everything you read on the tourism site or saw in the brochure, and this is where a pocket guide comes in so handy. You’ll be able to go for walks without fear of getting lost, visit the best pasta restaurant in the city, or spend the day sightseeing. Having a guide in your pocket is like having a friend to take your hand and show you the way. Just make sure you buy an up to date version before you leave home, information can change between one edition and the next.

10 Samsung Lcd Vga Display | LN26A450 | LN37A550 | LA40R81B February 24, 2009

Posted in : Money Making, Product Stuff, Technology Management , comments closed

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