How to Grow Your Ezine Subscriber List May 10, 2009
Posted in : Marketing + More , comments closedYour ezine subscriber list is a very valuable group. They are interested in your product of service. They *want* to hear from you occasionally. They are interested in what’s new with the subject and have asked to be kept in the loop.
When I built my first website, I was mistaken thinking that just because I put a form to capture email addresses, people would fill it in. Very few did.
Why not? They had no reason to. No motivation. No return for giving out their information. I wrote a small time management workbook and offered it to subscribers. After they clicked to join the list, they were directed to a .pdf version of the book. As soon as I provided a reward for signing up, my subscriber list grew by leaps and bounds – almost 400%! I was so excited!
Then I sent out my first newsletter to these folks. Lots of them bounced; they were invalid email addresses. These readers were willing to type in a little box to get a reward, but the prize came too easily.
Soon I learned that a great method to ensure their correct email was captures was to deliver the goods via email. That way, if they really wanted to get the booklet, they’d have to ante up with valid addresses.
Great – they had pre-qualified themselves!
You can use autosresponders or a tool such as Constant Contact to automatically send your offering to the new subscribers. Try http://www.getresponse.com or http://www.constantcontact.com.
Now, just sit back and watch your list grow into a wonderful marketing tool.
About The Author
Megan Corwin is an online marketing coach. If you enjoyed this article, download the free ebook “How to Market Your Small Business Online for FREE”: http://marketonlinefree.wahwoman.com.
Bulk Email Advertising May 8, 2009
Posted in : Marketing + More , comments closedEmail advertising is one of the most commonly used forms of advertising today. Almost every company is using this very fast, cheap and effective way of reaching customers. With strict laws in place, many companies are reaping the benefits from email advertising: cost-effectiveness, efficiency, and the ability to reach the customers who have expressed an interest in the product. Email ads help to improve a company’s brand loyalty, as customers can be kept updated about the latest offerings. They save a lot of time as compared to traditional direct mail advertising. The results are also measurable, as nearly 80% of the responses arrive within the first three days after sending the mail. It is also very easy to track, as bounce-backs, click-through and other responses can be tracked immediately.
Bulk email advertising involves the process of sending emails containing advertisements to millions of customers at the same time. This is very fast, cheap and sure way of reaching the maximum number of people.
There are companies that provide millions of email addresses of customers who have opted to receive emails about the products. These addresses are given to companies that want to send email advertisements but do not have a database of email addresses of opt-in customers. These addresses are sourced from several email address service websites over the Internet. These addresses are priced between 10 cents to 30 cents each. These companies also offer other services, such as designing the advertisements, sending the emails and tracking the responses.
Some companies have special offers, such as sending emails to 50,000 addresses for just $40. All this can be done within just a few hours! There are also special software tools that enable bulk email advertising. Some of the features include contact list management, customization of email messages, validation of the email addresses, processing of incoming messages, embedding of HTML messages, and import of contacts from ADO/ODBC, Microsoft Access databases, Microsoft Excel files, CSV files and other formats. The prices of these packages start from around $30.
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Make Your E-mail Signature File WORK for You May 6, 2009
Posted in : Marketing + More , comments closedYou’re probably familiar with e-mail signature (or “sig”) files — they’re the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files — even AOL.
I’ve heard some people who don’t use sig files defend their position by saying, “All my clients know my info — I don’t need to remind them with every e-mail.” Stop! You’re missing a perfect opportunity to promote your business, as well as do your clients and prospects a favor.
When you think about how many e-mails you actually send a day, it’s probably more than you realized! Some people send over 100 a day. That’s a lot of mail — and a lot of chances to slip in your own subtle marketing messages.
Sig Files Put You at Their Fingertips
People love it when you make information easy to find. Sure, your clients have your phone number somewhere, but they’ll really appreciate it when they can grab your number right from an e-mail they’re looking at. In fact, e-mail is such a part of our lives now, that if someone needs your phone number quickly, she may be more likely to grab it off your latest e-mail than to dig up your business card. (Don’t underestimate this occurrence — there are many disorganized people in the world!)
Also, if people want to put your info into their contact management software (Outlook, ACT, Palm, etc.), they can simply copy and paste it right from your sig file.
Good Sig Files Tell Strangers What You Do
Back in 1999, when I was a full-time copywriter, I also served as co-chair of New York’s Women in Communications Inc. (WICI), I booked speakers for our monthly cocktail events, conducting most of this work via e-mail. The speakers I corresponded with only knew me as a representative of WICI; they had no idea what I did for a living. But one woman, after spotting my sig file, promptly wanted to learn more about my copywriting services. She then hired me for a $5,000 project. Thank you, sig file!
Sig Files Are Ready to Travel
E-mails are forwarded all the time. You never know where yours may end up, and one of the recipients may be very interested in your service or product. I learned this shortly after I started my business, when I was shocked to get a call from a prospect in Israel. A colleague of hers here in the U.S. had forwarded her an interesting issue of my newsletter. She learned about my services and got my phone number from the sig file at the bottom.
Sig Files Are a Great Promotional Tool
Now, let’s move beyond the obvious stuff. Think of your sig file as a little messenger who speaks to everyone you send an e-mail to. What do you want him to say? Do you have great news? A new product or service? A free newsletter or report? Let us know via your sig file!
Your Sig File Checklist
Here are several items to consider putting into your sig file. CAUTION: Do not attempt to insert them all! Choose what’s most important for you and your business.
*your name and title
*your company name
*your company tagline, or a short phrase that describes what your company does
*your address
*your phone, cell phone, and/or pager numbers
*your fax number
*your e-mail address (sometimes people can’t get it directly or quickly from your actual e-mail)
*your Web URL (be sure to include the “http://” prefix to ensure it will translate as a hyperlink on most e-mail programs)
Make sure you also include a bit of promotion, such as:
*an invitation to subscribe to your free e-zine
*an offer for a free report or product you offer
*an offer for a free consultation or trial offer
*a company announcement (new client, new product, award won)
*a link to your latest press release, article, or Web site feature
In the interest of space and your reader’s time, keep your offer or announcement to one or two sentences only. (Tip: Always throw in the word “free” when possible. It’s everyone’s favorite word!)
Bonus: Most e-mail software programs allow you to create and keep several signatures on file, so you can change them easily and often. This makes it a cinch to switch your messages weekly or even daily, and maintain ones for different businesses.
Choose What’s Important to YOU
Of course, it’s possible to get carried away and include too much information. We don’t need random quotes that have no relation to your business, cute illustrations made up of keyboard characters, or your weekend phone number in the Hamptons.
Try to keep your sig file to a maximum of eight lines. More than that will overwhelm the reader, and it will look silly if your sig files are always longer than your e-mail messages!
Here’s a good example:
Jane Smith, President
Smith I.T. Consulting
‘Take a Byte Out of Network Headaches’
ph: 800-321-0000 fax: 212-321-0001
jane@smithitconsulting.com
*Visit http://www.smithitconsulting.com and get your FREE report on the top 10 most common computer network problems and how to solve them!*
Notice that “Jane” opted not to give her mailing address here, in order to use the space for her tagline and an invitation to receive her free report. It’s all up to you. If your customers frequently need your mailing address, then you should include it. (I don’t include it in mine, since 99% of my work is done via e-mail.) Decide what bits of info are most valuable to keep, and use the rest of the space for a unique message or promotion!
One Last Thing: Make Sure We “Get” What You Do
I’ve seen some seemingly complete sig files that still leave me wondering, “Thanks for all the info, but what do you DO?” We all know what IBM and Kodak do, but the whole world doesn’t know what your business does (yet). For now, it’s your job to help us all learn. Include a tagline that describes what your company does or a short phrase that helps us understand. If your sig file consistently delivers a clear impression of what you have to offer your prospects, it will reward you numerous times in the future!
© 2000-2005 Alexandria K. Brown
Online entrepreneur Alexandria K. Brown, “The E-zine Queen,” is creator of the award-winning ‘Boost Business With Your Own E-zine’ system. To learn more about this step-by-step program, and to sign up for her FREE how-to articles and FREE audio class, visit http://www.EzineQueen.com
Don’t Lose Email Leads in Your Spam Filter April 30, 2009
Posted in : Marketing + More , comments closedChances are you could be missing important business opportunities if your email Inbox utilizes a spam filter. Take a few minutes now to investigate your email screening procedures for messages received from unknown senders. You might even discover a new client hiding among the spam!
Email inquiries from new business prospects, which by definition are unknown and unexpected when they arrive in your Inbox, can take a detour to your spam box without your knowledge.
When was the last time you did not receive an email sent by a client or friend? Failed email delivery can be quite common. Usually the sender just emails you again until you receive the message.
Now imagine a situation where somebody (like a prospective legal client) sends you an email that you don’t receive, but they don’t tell you about it. Attorneys or paralegals frequently contact a number of experts via email and engage the most qualified candidate who responds first. You miss out on a potential engagement if the email inquiry does not show up in your inbox.
Here are five easy steps to protect your email, receive incoming leads and avoid technical nightmares:
1. Check your spam box often if you use automated email filtering. Microsoft Outlook 2003 and AOL give you the ability to control the settings and security levels for your incoming email.
2. Add a response form to your Website. Your Webmaster can set this up so that you are automatically alerted with an email recognized by your server.
3. Update your “safe” and “blocked” sender lists often, especially if delivery is controlled at the ISP level. Add a law firm’s email domain to your approved email list when you get a new client from the firm.
4. Separate business from personal correspondence by using two different email accounts.
5. Avoid downloading free software or clicking on unsolicited ads. If you do, you may find yourself subject to a virus or malicious Adware attack.
Margaret Grisdela is President of Expert Law Marketing and Legal Expert Connections, specializing in business development in the legal market and expert witness recruitment. She writes for HGExperts.com.
Build an Email List: Your Success Depends on it! April 27, 2009
Posted in : Marketing + More , comments closedKeep in touch! You say it. You hear it. But do you MEAN it? Keeping in touch with your clients and prospects is the lifeblood for new sales and new recruits. You simply never know when your prospect or existing client is in the mood to buy the product or service you are offering. Creating and maintaining an email list of prospects is an essential component for success in today’s marketplace.
If nothing else is certain in life, CHANGE is. Every day people get married or divorced. They find out about new grandkids or maybe they got a raise yesterday. Think about how many times your situation changed in your own life. Think about how you heard about a great deal and did not act on it immediately. Think about how you finally did take action on the concept. You just never know when that magic moment of decision will come about, do you?
This concept readily applies to people who depend on recruiting for their direct sales business. You must keep your name in front of your prospects on a regular basis or the prospect may not remember you or your contact information when the time is right. People often wake up one morning with the decision to make additional money. Who are they going to turn to for assistance? They might call you, but only if they know how to get in touch with you quickly.
Let’s say you made contact on the internet with someone about your business. (You do prospect on the internet, right?) You spent 15 minutes on the phone with the prospect. She politely backed off and said “I’ll get in touch with you!” There are many reasons why a person will not make a commitment at that particular moment. So what do you do? Do you throw her name away? Not a good idea. Too many people just toss that name in the circular file.
Hopefully you obtained his or her email in your conversation. “Bridget, can I please have your email so I can let you know whenever there are some big promotions and discounts from my company?” Getting the email address is probably the most important result of your contact call. Chances are that most people will NOT sign up with you on the first or second call. Why should they? You are an unknown quantity to them. Your company is still a stranger to them.
Build up your prospect list and collect their email addresses. Email them at least once a month – or more if you have some really exciting news to impart. Always put a note in your email that they can stop getting email from you by just letting you know. Remind them at the beginning why you are emailing them. “We talked about my company in January and I told you I would get back to you.” Make that standard procedure and you should not have problems with people saying you are spamming them. Better yet, use the phone!
If you are afraid of the phone you have two options in business: 1) get over it;
2) find another line of work. It’s as simple as that, folks.
I don’t recommend using email only as your means of contact, but it sure is a good start. Be sure to add regular postal mailing to your prospecting techniques as well.
Keep these prospecting ideas in mind:
1. Call two prospects on the phone each day. Don’t skip any days except Sundays. In fact, I used to make my insurance prospecting calls on Sundays because I knew they would be home. Only a few would get angry and some of those became my clients. “Oh, I’m sorry to bother you today. Would tomorrow be a better day to call?”
2. Make sure you get to know your prospects. How many kids do they have? What do their spouses do for work? Where did they go to school. Remember, people like to buy stuff from their friends, not strangers.
3. Remember that you usually must make more than one contact to get them to remember who you are. People get calls every day from all sorts of places. Why should they immediately remember you? Give them a reason to remember you. You might say, “I’m the person who called you about the $10 special on pots and pans last month.”
So, get those valuable email addresses and add them to your prospecting list. Then send out an email regularly to your prospects. Make your prospecting a habit. Think about how you can do that every day and one day you will find you succeeded!
Greg Cryns is the founder of Wahm Search Engine.
http://www.wahmsearchengine.com This website specializes in very affordable advertising with one-time fees. In addition, you will find hundreds of resources for direct sales and mlm home businesses.
Email Marketing 2005…Do’s & Don’ts April 25, 2009
Posted in : Marketing + More , comments closedEmail Marketing 2005…Do’s & Don’ts
1. Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course.
2. Always provide an unsubscribe link
3. Always sign each email with your name, address, company (if any), telephone # and email address. This will ensure you are never accused of spam or at least you will be found innocent.
4. Keep the email short, with each paragraph 5-10 lines at most. People are in a hurry and they scan most email so make sure your email has the most important point in the first sentence of each paragraph.
5. Create a compelling or interesting subject line. You want your email opened at the least. Good headlines aren’t hype of over-stated, simply what the benefit the reader will get for opening and reading your email.
6. Format every email to 60-65 lines. This ensures your email won’t look like:
when you send an email
make sure its properly formatted with 60-65 characters
per line
with a ‘hard return’ so it
looks even and professional.
I use a great program called Ezine Fire that has a file and format that will scan your email for possible words that will trigger filters and insert a space, apostrophe…etc in text or html.
You can sign up for free at:
http://www.ezinefire.com/Home/redirect.php?master=1364
7. I like to use P.S. in many of my email ads. People tend to scan and read the P.S. if nothing else 
)
8. Try to add your personality to the email text. People want to associate with those that seem real and sincere. Don’t come across as another salesman trying to sell them something.
Create good quality content and use a resource box that has your name, email address and a blurb about a product your pitching.
Dan Farrell is the publisher of Effective Email Marketing…Do’s & Don’ts. You can get a free copy
with a free Mail It Safe Trial.
For a limited time, Dan is offering a free trial of Mail It Safe! This software sends secure, encrypted email with real time tracking. Know if and how long your email was read.
Go to: http://www.email-it-secure.com/free_trial.htm
Six Easy White-Listing Ways… Stop Losing Important Emails! April 24, 2009
Posted in : Marketing + More , comments closedAre you dead sure about receiving of all the important emails that is sent to you?
“The chances are that you are among the 42% of the people who ARE NOT receiving the genuine emails and newsletters that you requested for”.
Why this is so?
Increasingly, ISPs are using filtering systems to try and keep S/p/a/m out of customers’ inboxes. Being automated, these filters are not perfect. Many authentic emails get caught in these filters.
Sometimes, they accidentally filter that “All-Important-Email” you were waiting for. And you have no way to know which of your emails is filtered. The end result is, you end up losing critical info that may prove to be vital to your business.
Is there a way to solve the problem?
Fortunately for all of us, there exist simple solutions. But the action has to come from you to make sure that these critical communications reaches your mailbox – Unblocked.
Six of the most common and easy solutions are given below. It’s simple to implement.
#1. *The HOTMAIL User*: You can ‘Safe List’ an email ID in hotmail. Here’s how:
- Choose the ‘Options’ tab from the top
- Select ‘Safe List’ ( Given under the head -Mail Handling-)
- Now type the email address that you want messages to be received without filtering in the one line form.
- Now choose ‘Add’
#2 *The AOL User*: Place an email ID in the ‘Address Book’ in AOL. Here’s how:
- Go to Keyword Mail Controls
- Select the screen name to which the newsletter is send (e.g. “HomeBiz Tip E-Mag”)
- Now choose ‘Customize Mail Controls’ For This Screen Name
- For AOL v7.0, include in the section: “exclusion and inclusion parameters”, the domains from which email is send. For e.g. @learnhomebusiness.com, @learnhomebusiness.net. For AOL v8.0, choose “Allow email from all AOL members, email addre^sses and domains”
- Choose ‘Next’.
- Choose “Save” displayed at the bottom.
Important Note On AOL 9.0 : AOL 9.0 has become more complicated. The best way is to place an email ID to the “Person I know” buddy list. All mail you receive from this email ID will pass through the filters. So, make sure that when you join for a newsletter, it is ADDED to your buddy list.
#3 *The YAHOO User*: Correct the ‘Bulk’ Folder in your Yahoo. Here’s how:
1. Newsletters gets mistakenly filtered to your Yahoo ‘Bulk’ folder. Go to your ‘Bulk’ folder; locate the filtered newsletter and choose, “this is not S^pam”, next to the “From” field.
Also, to ensure that you do not miss on important emails to your Yahoo Inbox, do these steps:
- Open your Yahoo mailbox
- Choose ‘Mail Options’ (Given at the right corner)
- Choose ‘Filters’
- Choose ‘Add ‘ button.
- Now, in the top row – From header: Choose ‘contains’.
- Type the domain from which the newsletter is sent. For e.g. learnhomebusiness.com
- Finally, at the bottom -Move the message to: Choose Inbox.
- Choose ‘Add Filter’ button.
#4. *For OTHER Users*: Meant for email programs like Outlook, Outlook Express, Eudora and Netscape Mail. Here’s how:
Inform your ISP or the person responsible for your email that you want to receive all communications from a particular domain.
For e.g. a member of http://www.learnhomebusiness.com, asks them to white-list the eZine “HomeBiz Tips-EMag’ so that he can continue to receive our Zero-cost products without a break.
#5. *For Own Filter Software*: Many times the filter software installed in the computer is the culprit. Here’s how to prevent it.
Look for “Options” in the filter software that you have installed in your computer. Then give permissions for all emails from a particular email ID or domain.
#6. *Two Additional Tips To Prevent Loosing Important Emails*:
Tip #1 : You may be currently receiving all your email messages without a hitch. But, it’s still advisable to white-list and prevent future problems.
Tip #2 : No matter what the email system you are currently using, add the email ID of your opt-in Newsletters’ to the ‘Address Book’ of your particular email system.
Currently, white-listing is the ONLY way to ensure that you receive all your important emails. Do not ignore this important aspect of email communication.
From a personal angle, the major chunk of what I learned so far is from small, nifty newsletters that arrives in my mail box with a welcome smile. I can never block these little capsules of vital info.
If I do, I am blocking myself from the ‘tit-bits’ that adds to my knowledge. Ultimately, Integrating these ‘tit-bits’ into my website http://www.learnhomebusiness.com, keeps it live and current – Everyday.
About The Author
Copyright 2003: S. Kumar, http://www.learnhomebusiness.com
Author of eBook:”Become A Global Homebusiness Pro…”
Direct Download Here At Zero Cost – http://www.learnhomebusiness.com/HomeBiz.htm
Opt In Email Marketing With Free Safe Lists April 18, 2009
Posted in : Marketing + More , comments closedFree safe lists can be tricky and yet they are also an ideal opt in email marketing option with which you can generate loads of instant traffic and profits for your site.
The first thing that you need to understand is that for opt in email marketing with free safe lists to be effective, one must target as narrow a niche as possible. Remember that most people will make a decision to either read or reject the email based on the headline or subject line. The more targeted your safe list, the higher the chances that they will be attracted by your subject line and will thus end up reading your email.
It is therefore very important that long before you even think of the content of your email, you should first carefully consider the opt in audience in the free safe lists who will end up receiving your email marketing message. If you get your audience wrong then it matters little what the message in your opt in email marketing is. No matter how good it is, it will already be doomed to fail.
One benefit of opt in email marketing with free safe lists is the fact that one is able to reach a huge audience instantly.
Visit the writer’s bulk email marketing blog for more tips on how to generate instant traffic for better Adsense earnings.
Adding a Spark to Gasoline – Sharing Your Newsletter Subscriber List April 12, 2009
Posted in : Marketing + More , comments closedYou have spent a lot of time and money building your newsletter subscriber list to watch it go up in flames before your very eyes. What a painful experience it is to make a marketing error in the hopes of making a quick buck, but e-mail newsletter marketers are making this mistake for the first and probably last time every day.
What I am talking about is sharing your subscriber list with someone else who tells you they will give you a handsome return for everyone who buys their products or services. What I am not necessarily talking about is giving them your list. I am talking about letting yourself be talked into sending the exclusive e-mail for them.
When I send out my newsletter two or more times per month, I usually see about one to four unsubscribed from my list. There are usually the people who signed up to get the free e-book, and really did not want to receive a newsletter in the first place. I am ok with that. I know that you can’t please everyone all the time.
To illustrate what I am talking about, I will tell you a story about the first and last time I shared my list.
At the time I had been working hard to build it, I had about 3700 e-mail addresses in the list. A friend knew this and made me quite an attractive offer. If I would send out an e-mail that he composed, exactly as written, with his carefully researched subject line, he would give me a hundred dollars for everyone who registered for his program.
I was excited about the prospect of the cash and besides I needed a bit at the time, so I agreed. When he sent me the e-mail I about passed out. The subject line was borderline slanderous of an author and speaker who was very popular at the time. Of course that subject line was designed to get a reaction and make people read the e-mail. I will admit upon watching the metrics of reads, it did get a lot of people to read it.
Then they began to unsubscribe, in droves. In fact I lost about a third of my list.
Why was this? It was because I violated the one thing that was most sacred in e-mail newsletter marketing – TRUST.
I had promoted my list as a newsletter, not as an ad spamming list. The people who had signed up wanted the information I had promised, not a squeeze page ad for a second rate real estate seminar.
For months I continued to receive the e-mails asking to be removed from my list. Each time I did as asked with great feelings of dread that I had agreed to send the e-mail in the first place.
Did I make any money from the mailing? Of course, but it in no way was equal to the cost of losing a third of my list, it had taken a lot of effort to build it. Those that I lost are all people who I can never send to again, unless of course they subscribe again for some reason.
Once you lose the trust of people on your list, you may as well put a spark to gasoline as you watch your list go up in flames because you have burned your subscribers and damaged the credibility of your offering. I am not sure of how many actually began deleting without reading from that point on.
The ultimate test came when over two years ago I switched to an online auto responder service. I added my database of about 2700 to the service. I had to request that those on my list re-subscribe. Of the 2700 I had left, only about 700 signed up on the new list.
That means that of the two thousand I lost, perhaps not one of them were even reading the newsletter any longer.
Since then, I have learned that any marketing except my own can only be accepted as a paid advertisement located within the newsletter, surrounded by real information that is useful to my subscribers. The information they asked for when they trusted me with their e-mail address.
It is easy to be tempted to try to convert your list into cash, but the ultimate result of sharing your list will be the loss of the subscribers you worked so hard for. Maintain and earn the trust and respect of your list and it will continue to grow, violate that trust and you will experience what it is like to take one step forward and three steps back.
Jeff Glaze is the Editor of http://www.AtlantaEvent.com, founder of http://www.privacy-first.com e-mail certification program and the author of several e-books. His company, Mostcool Media Inc.( mostcoolmedia.com ), specializes in marketing planning, coaching, business networking training, web and media development. His e-book “The Six Xtremes Of Power Business Networking” is available here: http://www.atlantaevent.com/ebook.htm Jeff Glaze is available to speak to your group and can be contacted at 678.508.5975 Copyright © 2006 by MostCool Media Inc.
Miss This Crucial Point and Your Opt-in List Will Cost You Plenty April 10, 2009
Posted in : Marketing + More , comments closedYou have been told countles times that one of the “secrets” to making money online is to own an opt-in list. In fact you know of many people who own opt-in lists and they make fortunes from them, so why is it that after following all the advice you can’t make anything from your own list?
You dived straight in, picked a topic which seemed a good money earner and started building your list. You probably poured quite a lot of money into your list, and… You haven’t made a single cent in profit!
After your third or fourth month the realization hit home that you’re loosing money, big time. 1500 subscribers and only 20 or so respond to an offer, 30 if you offer a freebie, but nobody ever buys anything.
So what’s gone wrong?
Well, diving straight in, picking a good money earner and thinking others will believe you for starters. Think about it for a bit, you generally only buy from an offer in an email if you know the author is reputable and talking from experience. You trust them and the more the author is known across the internet, the more you trust their judgment.
That Ezine you joined the other day because it seemed interesting, do you really trust the editor? Let’s face it you’ve never heard of him before, would you buy anything on his recommendation? Probably not…
So why should any of your subscribers buy from your recommendation, after all, the first they heard of you was in the initial email you sent them and it’s only three months down the road since then.
The truth is, the money’s in the list only if your subscribers believe in, and trust you.
This platform of trust is like a new building and you will either add a few extra bricks to it, or remove a few bricks from it with very email you send, every forum post you make, every website you post your testimonial to.
You don’t need the guru’s to sing your praises, although they will when you build a responsive list that’s big enough to get their financial attention.
Big lists don’t just happen, they have to be built and they all start small. As you build your list you are building your reputation, so:
- Build your list and your abilities at the same time.
– Build your list through your own abilities, not other peoples.
– Be honest with yourself and your list.
– Always provide truthful unbiased information.
– Don’t look at your list as a money earner.
– Treasure your list; your subscribers deserve the best.
– Always reply promptly to subscriber’s correspondence.
Don’t forget to build your online presence at the same time, the more people hear about you, or read about you, the more your reputation grows:
- Reply professionally to forum posts.
– Send honest professional testimonials to product owners.
– Make friends with other list owners.
– Conduct joint ventures with other marketers.
The bottom line with building profitable lists is if you treat your subscribers with respect and offer honest and true advice, they will in turn respect you and take you up on the offers you make. Remember this – nobody minds paying for information if they know it will help them and it’s through your reputation that they will come to trust your judgment. That’s a big responsibility; you can’t afford to abuse it!
Colin Evans is editor of the List Building Tips newsletter.
Get a free detailed 7 step process to supercharge your opt in list, visit … http://www.list-building-tips.com