Thongs and Well Known Celebrity Endorsement, Does it Actually Promote Unit Sales? October 13, 2009
Posted in : The Shoppers Way , trackbackWith the lingerie market chockablock with an enormous range of womens underwear brands ranging from bargain and lower priced to designer and premium designer, the battle for market share is actually becoming tougher.
The womens lingerie market including swimwear and corsets is worth over two billion pounds within the United Kingdom. With such a highly profitable market the number of brands who are using well known celebrity endorsements have noticed an uplift. The very latest female celebrities to put their face and bodies to womens lingerie brands include Melanie B from singing group the Spice Girls, Katie Price and former singer Louise Redknapp.
The Spice Girl signed a lucrative with the popular brand Ultimo for a large half a million pounds. The beautiful Melanie B has been in the gym to show off her chiselled six pack in the press photos for the new range of ultimo womens lingerie. Melanie follows in other celebrity footsteps. Another famous singer that modeled for a womens lingerie company is the beautiful Louise RedKnapp, she modeled for Triumph. The increase in lingerie sales for the brands using female celebrities to endorse their products have worked. Stockings are a definite must, make life sexier this Winter and shop for them online.
An underwear endorsement will work well when the firm matches itself up with a famous person who has the same beliefs and is a good match to the product and the bra brands target market.
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